Freelance writer + journalist

I’ve been a freelance writer for more than a decade, working across health, research, education, lifestyle, travel, and social impact.

If I had to sum it up, I’d say most of the job comes down to the same thing: talking to people about something complicated, then writing about it in a way that makes sense to someone who wasn’t in the room.

Black and white photo of a woman smiling, sitting with her leg bent, wearing a ribbed sweater, in front of a plain wall, with a large plant partially visible on the left side.

What I write

  • Commissioned features and magazine stories, often built around research or a particular angle a publication wants covered.

  • Writing for universities, research institutes, and health non-profits about work that’s often technical and needs a plain-English version.

  • Sitting down with a researcher, a health professional, or someone with a story worth telling, and finding the version of it worth reading.

  • The people and projects behind an organisation’s work, told as a story that connects to people rather than a report that shows just data.

  • Copy that explains what an organisation does and why someone should care.

  • Flyers, banners, radio scripts, digital ad copy, and campaign pages for health organisations and non-profits.

  • Someone’s life, or an important part of it, written either for publication or just to keep.

Open notebook with handwritten notes, pen resting on it, on a wooden desk. Background includes a laptop showing social media page, a cup, a glass vase with pink flowers, and a small black speaker.

Who I work with

I write for organisations and publications across health and research, education, lifestyle, and travel and tourism, working on articles and features, profiles, case studies, SEO content, and digital campaigns. Over more than a decade, that's meant regular bylines and ongoing briefs with names across every one of those areas.

Logo of The Australian Women's Weekly magazine featuring the magazine title in large beige letters on a black background.
Deakin University logo on a white circular background.
Luxury Travel Magazine logo in black text on a white background.
A circular logo with a turquoise background, featuring the word "wellness" in white lowercase letters, a small yellow circle, and a dark teal shape.
The word 'MIND FOOD' in large, bold, beige letters on a black background.
Black background with white text reading 'BODY + SOUL'.
Insight Guides logo with red and white design, tagline 'Travel made easy. Ask local experts.'
Hardie Grant Media logo with white handwritten font on black background
AG Africa Geographic logo with red and black text on a white background.
Magazine cover with the title "WellBeing" and subtitle "Australasia's leading natural health & living magazine" on a white background.
The Guardian Labs logo with the words 'The Guardian' in black and 'Labs' in blue on a white background.
Logo for 'Travel Weekly' with the initials 'tw' in stylized white font on a black background.
The words "JOURNEY BEYOND" in white capital letters on a dark teal background.
Logo for The Florey, with a black and white abstract brain design and the tagline "Advancing Brain Research."
Orange heart with radiating lines above the text "Palliative Care Australia." Below, in smaller letters, it says "Matters of life and death."
Logo for Icon Group with the word 'ICON' in gray, featuring a multicolored circular design in place of the 'O', and the word 'GROUP' written vertically to the right.
BlueCare logo with a stylized blue circle and a white heart-shaped line inside, accompanied by the text 'BlueCare' in dark blue and light blue.
Logo of TID Travel Insurance Direct with green and black text
Logo of World Nomads with a stylized icon and black text
Green background with the Nib logo and the word 'nib' in lowercase.
Logo of the Cancer Council with a yellow flower and purple text.
Virgin Money logo with a red circle and white text.
Text reading 'ROTNEST IS' in blue font on a white background, with the letter 'O' replaced by a star symbol.
RACV logo in blue with a yellow curved underline on a white background.

  • “Sarah is a brilliant writer who never fails to nail a brief while also managing to inject her own personality into a story. She’s always happy to workshop ideas and feedback and is a great communicator, regularly keeping our editors updated on how a story or project is progressing. Would highly recommend!”

    — Jo Davy, Hardie Grant Media

  • “Sarah is a wonderful asset to our team of writers. She always has great content ideas – match that with a fabulous contact list and you have a recipe for high quality, interesting and informative story telling. She has the sought-after ability to take complex information and turn it into engaging copy. I love that Sarah will always go the extra mile for us – whether it is for an additional comment or another case study – to deliver what we need, all by deadline.”

    — Laeta Crawford, House of Wellness editor

  • “Responsible for our People of Palliative Care series, Sarah has supplied engaging and impactful content on a regular basis. Her work elevates our key messages, builds our reputation and standing, and grows a community around our advocacy. Sarah’s skill allows the reader to process complex emotions and ideas in an accessible and meaningful way that leads to change at an individual and community level. Often the people Sarah engages with on our behalf are fragile and bereaved. Her approach is empathetic and human centred, and I believe often plays a part in that person’s ongoing healing – such is the power of her work and the way she goes about it.”

    — Ian Campbell, National Communications Director, Palliative Care Australia

Published work

  • Write your life story | The Australian Women's Weekly

    The Australian Women's Weekly | Write Your Life Story

    Like a good book, every life is filled with meaning. And sharing our stories can bring us joy, help us heal and draw us closer to those we love.

    Read It
  • The Journey, coffee table book

    The Journey

    A coffee table book celebrating Australia’s great rail journeys, The Journey traces the country by track, from vast interiors to coastal edges. Through striking photography, archival material and carefully crafted features, the book moves beyond the spectacle of travel to explore the people, places and moments that define life on the rails.

    Find out more
  • Journey Beyond, COMO The Treasury

    Urban Sanctuary | COMO The Treasury

    When a hotel is repeatedly branded Australia’s best within the first decade of opening its doors, suffice to say there’s an element of sui generis at play. It’s in a class of its own.

    Read It
Portfolio of work